Manual create via business_event.add. The canonical JSON below is validated against the schema server-side; required fields vary by type. Provenance is auto-populated with source=mcp:<clientName>.

Canonical JSON { "name": "Cannes Lions 2026", "startDate": "2026-06-22T08:00:00Z", "endDate": "2026-06-26T22:00:00Z", "location": { "name": "Palais des Festivals", "matchConfidence": "unresolved" }, "eventType": "conference", "topics": [ "creativity", "advertising", "AI" ], "host": { "name": "Ascential", "matchConfidence": "unresolved" }, "eventStatus": "scheduled" }

EntityRef fields (authors, publisher, directors, etc.) take the shape { "name": "...", "matchConfidence": "unresolved" } in this push — typeahead resolution lands next session.

Tags (comma-separated)